What cookies we use, why, and how to manage your preferences.
Last updated: 1 January 2025
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and remember certain information about your visit, such as your preferences and browsing behaviour.
We also use similar technologies such as web beacons, pixels, and local storage — collectively referred to as "cookies" in this policy.
2. How We Use Cookies
We use cookies to:
Ensure the website functions correctly (strictly necessary cookies).
Remember your cookie consent preferences.
Analyse how visitors use our website to improve performance (analytics cookies).
Deliver and measure advertising campaigns (advertising/marketing cookies) — only when you have given consent.
3. Types of Cookies We Use
Cookie Name
Type
Provider
Purpose
Duration
cc_status
Necessary
carusoconsulting.ltd
Stores your cookie consent preference (accept/decline)
1 year (localStorage)
_ga, _ga_*
Analytics
Google Analytics
Distinguishes unique users and tracks page views and sessions
2 years
_gid
Analytics
Google Analytics
Distinguishes users over a 24-hour session
24 hours
_gcl_au
Advertising
Google Ads
Tracks conversions and advertising effectiveness
90 days
_fbp
Advertising
Meta (Facebook)
Identifies browsers for Meta advertising and analytics
90 days
_fbc
Advertising
Meta (Facebook)
Stores the click identifier when a user arrives from a Facebook ad
90 days
Note: Analytics and advertising cookies are only set after you accept cookies via our consent banner. Strictly necessary cookies (consent preference storage) are set regardless of your choice, as they are essential for the consent mechanism to function.
4. Third-Party Cookies and Advertising
Some cookies are placed by third-party services that appear on our website. These third parties include:
You can manage or withdraw your cookie consent at any time:
Via our banner: Click the button below to reset your consent and see the banner again.
Via your browser: Most browsers allow you to block or delete cookies in their settings. Note that blocking all cookies may affect website functionality.
Via opt-out tools: Use the opt-out links for Google and Meta listed above.
Some browsers have a "Do Not Track" feature. Our website does not currently respond to Do Not Track signals, but you can use the consent and opt-out mechanisms described above to manage tracking.
7. Changes to This Policy
We may update this Cookie Policy from time to time. The "Last Updated" date at the top of this page will reflect changes. Continued use of the Website after changes constitutes acceptance.